CEO Ari Brojde on Why Estateably is Partnering with Estatesearch

FROM THE DESK OF ARI BROJDE
CEO & Co-founder, Estateably

Hey there!

Here's the thing about partnerships - when something genuinely exciting happens that can actually make people's lives better, I can't help but get fired up about it.

And that's exactly what's happening with our partnership with Estatesearch Canada.

You know what I love most about the Estatesearch team? They're exactly the kind of people we want to work with. When we started talking, it became immediately clear that they get it. They understand the frustration estate professionals face every day. They're innovative, collaborative, and - here's the kicker - they actually solve real problems.

Let me tell you why this is such a big deal. When my cousin Alex and I started Estateably back in 2018, it was because our grandmother's simple estate took nearly three years to settle. A RRIF, no property, straightforward will - and it still dragged on forever. That experience opened our eyes to how antiquated the whole estate administration process really is.

Now, what Estatesearch does is frankly brilliant. They tackle one of the absolute worst parts of the process: finding all the assets. We've all been there - calling banks, searching through paperwork, wondering if there's a forgotten account somewhere. It can take months, sometimes years. Estatesearch turns that nightmare into something actually manageable.

So what exactly does this partnership look like? We're creating an alliance that connects our audiences - legal professionals, trust companies, and estate administrators across Canada  - with valuable complementary solutions. Our partnership will make it easy for professionals to discover and link to the technology they need at each stage of the estate administration journey, whether that's Estateably's administration platform or Estatesearch's asset discovery tools.

What makes this partnership work so well is that we're meeting our shared audiences exactly where they need us - at those critical pain points in the estate administration journey. Estateably has deep roots in the Canadian market, while Estatesearch brings proven UK methodology that's perfectly suited for our legal framework.

I'm genuinely excited to support their expansion into the Canadian market. They've been incredibly successful in the UK, and Canada needs this kind of innovation, especially as we're dealing with the largest wealth transfer in history. The timing couldn't be better.

Our clients want faster settlements, happier beneficiaries, and less administrative nightmare. This partnership delivers that.

Best,
Ari

Ari Brojde is the co-founder and CEO of Estateably, where he's on a mission to drag estate administration kicking and screaming into the 21st century.

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